B&Q brings in Pixie Lott and Rob Brydon for 'Unloved Rooms' ad campaign
B&Q has launched new advertising campaign 'Unloved Rooms', featuring a track performed exclusively for the campaign by singer Pixie Lott.
According to the brand, a recent in-house study showed an average of 16.58 square feet of space was being wasted per British home and around 14 million rooms were neglected or ignored, prompting B&Q to launch the new drive, which was created with Karmarama and will be supported by PR, press competitions, social media interaction and in-store activity.
Comedian Rob Brydon provides the voiceover for the TV ad - accompanied by Pixie Lott singing 1970s classic Your Love Keeps Lifting Me Higher and Higher - which will run in 60 and 30-second spots.
B&Q will release the song from Pixie Lott on iTunes.
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Karmarama
Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...
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