NBC Today Show

Today Show’s longtime director is replaced and overhaul is planned as NBC tries to revive ratings

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By Jennifer Faull, Deputy Editor

June 19, 2013 | 1 min read

NBC News announced that it would be replacing Joe Michaels, veteran director of the Today show, as it plans a revamp of Today’s set and graphics in a bid to boost show ratings.

Michaels, who has been the director for 18 years, will now be the senior director and oversee the installation of a new Today show set and graphics style, as well as a host of other initiatives.

“We are looking at every aspect of the show — tweaking where the show needs tweaking, overhauling where the show needs overhauling. Many changes have been implemented already, many more are in the works,” said executive producer, Don Nash, in an internal email.

“We want to rethink everything,” he said.

NBC has not yet named a new director for the show.

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