71% of Australians now using the Cloud
The Australian Communications and Media Authority has said that the exponential rise of apps, smartphones and demand for access to content and media anywhere and on any device has resulted in 71 per cent of Australians are now using a cloud service.
The ACMA seeks a coherent strategy
The findings are published in the third of the ACMA’s papers :“The cloud: services, computing and digital data-Emerging issues in media and communications”
‘The burgeoning cloud services industry in Australia will need to address a number of challenges,’ said ACMA Chairman Chris Chapman.
“Addressing consumer and business concerns about privacy and data management practices will be important in boosting overall confidence in the use of cloud services.
“This is likely to require further action from both industry and governments.
“From a regulatory viewpoint, there is a need to reduce current regulatory complexity, while also addressing concerns about personal data protections and the ability to switch data and service providers in the cloud. These are offered as some early areas for action to underpin a stable and confident environment for cloud services within a single coherent regulatory framework.”