Carat's Jones joins Boutique Media to head up new digital division
Leeds-based Boutique Media has appointed the former head of digital at Carat North, Elliot Jones, to spearhead the launch of the agency’s new digital media division, Boutique Digital.
The integrated communications agency, which has operated in the city since 1985 and was rebranded to Boutique Media in 2010, has appointed Jones as a partner in the business after a career that has seen him work at a number of the region’s largest media players, including Mediacom and Brilliant Media.
Specialising in digital and mobile media and strategy across search, display, PR & social, Boutique Digital will ensure a fully integrated approach to communications is offered across the Boutique client roster as well as working with pure play digital clients.
Speaking of the appointment and launch Simon Bollon, managing partner at Boutique Media, said: “Elliot joins as a partner and a shareholder in the digital division and ensures we can continue to live out the promise of a partner managing every account. Elliot joining the family is a coup for the business and he complements the passion, entrepreneurialism and knowledge associated with the agency. Elliot’s experience is exceptional and his knowledge of the digital landscape is unrivalled. This appointment will ensure we truly compete at the highest level and enables us to continue our rapid growth’.
Jones stated: “I’m very excited about the future. Applying the strategic approach developed working in the big agencies and marrying this with the flexible, hands-on, service focused approach of Boutique will add real value to client’s campaigns. Our ambition is to be recognised as the leading independent agency outside of London and the business is certainly moving in the right direction. It’s refreshing to work in an entrepreneurial agency.”
Boutique Media is a member of MiNetwork, the UK-wide network of ambitious marketing services agency owners.