Whitley Neill Gin unveils new packaging inspired by Africa

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By Ishbel Macleod, PR and social media consultant

June 12, 2013 | 1 min read

Whitley Neill Gin has unveiled new packaging as the brand looks to build upon its heritage of ‘African Discovery’.

The bottle is matt black and looks to provide a greater on-shelf presence. The packaging describes the nine botanicals and African ingredients that go into the gin.

Richard Clark, director of innovation at Halewood International, said: “Whitley Neill has been recognised for many years as a premium, smooth and balanced gin, and we have now developed a design which reflects the brand’s style and origins.

“We were immensely proud to win the International Spirits Challenge award this year, which again demonstrated that Whitley Neill’s unique botanicals provide bartenders and consumers with an opportunity to develop a new range of cocktails.”

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