12 June 2013 - 7:29am | posted by | 12 comments

ASA confirms rejection of 78 complaints against Rangers advert claiming to be 'Scotland's most successful Club'

ASA confirms rejection of 78 complaints against Rangers advert claiming to be 'Scotland's most successful Club' ASA confirms rejection of 78 complaints against Rangers advert

The Advertising Standards Authority (ASA) has confirmed that it has found in favour of an advertising campaign released by Rangers Football Club that claimed the club was “Scotland’s most successful”.

78 complaints were made against the radio, press and email campaign for the football club, which included a radio campaign that stated: "Join Scotland's most successful club at IBROX and guarantee your seat for the last four games of the season. Rangers season tickets are priced from £69 for adults, £48 for concessions and just £17 for kids ...".

An email campaign also read “Join Scotland’s Most Successful Club at Ibrox.”

It has been claimed that many of the complaints were made by fans of long-time rivals Celtic in a co-ordinated campaign, who said that the claim over the club’s historic success was misleading as they understood that the current club had only been formed in 2012.

The ASA explained that the club responded to the claims by stating that the previous club, which entered administration in February 2012, saw its assets purchased by another company, now known as Rangers Football Club.

The club also issued extracts from rulings from an independent commission appointed by the Scottish Premier League, which confirmed the continued existence of the football club, while another letter from the European Club Association also recognised the club as a founding member, with the same fans, same stadium and same club, same trophies and coefficient ranking. Similarly the club also pointed to the websites of both the Scottish Football Association and UEFA stating that the club had been in existence for 140 years and detailing all of its honours over that period.

As a result, the ASA did not uphold the complaints, accepting the evidence given to it by Rangers Football club and added that it considered consumers would understand the claim was related to the football club, rather than whichever club owned or operated it.

“We therefore concluded that it was not misleading for the ad to make reference to RFC's history, which was separate to that of Newco,” the ASA ruling continued.

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Comments

12 Jun 2013 - 07:56
RetroScot
4
comments

Good. Let there be now no doubt. ASA say "RFC's history separate to that of Newco".

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12 Jun 2013 - 08:53
MaggieM75's picture
3
comments

@RetroScot thats them recognising that the club and the new company are separate entities you thick idiot

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12 Jun 2013 - 08:55
MaggieM75's picture
3
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@RetroScot thats them recognising he club and new company are separate entities you thick embarrassment

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12 Jun 2013 - 08:13
samdunbar5
18
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think it says we have our history maybe ure either reading it wrong or im reading you wrong but we remain scotlands most successful club so cry me ariver those so called were not bigoted lot over at the piggery what will they come up with maybe the pies are rotten at ibrox or some rubbish W.A.T.P SO STICK THAT WHERE THE SUN DONT SHINE

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12 Jun 2013 - 10:30
ianmc12785's picture
1
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Our history is unbroken. Read and wee the "78 BRIGADE" !

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12 Jun 2013 - 12:12
gjm2813717's picture
1
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WATP, aye the people that dont pay there debts.

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14 Jun 2013 - 21:26
samdunbar5
18
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@gjm2813717 can you not come up with something else do you pay your debts to brighthouse for the laptop your on ......tosser!!!!

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12 Jun 2013 - 12:24
theglasgowceltic's picture
4
comments

if its the same club then why are the creditors not being paid ? why are they out of europe for 3 seasons ? why did they get demoted to division 3 ? why did charles green say his new club had never played in the SPL ? why did charles green, james traynor, richard gough, mark hateley and other top sports journalists say if a CVA was rejected the history was lost ? .... these factors are why fans are left scratching their heads, its not celtic fans mischief making its pure and simple FACTS

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12 Jun 2013 - 15:35
MaggieM75's picture
3
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@theglasgowceltic out of Europe for 3 seasons coz a NEW COMPANY has to show 3 years of account before they can be allowed in. Do you not read anything or do you need it given to you in bite size amounts?

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12 Jun 2013 - 16:42
Hail7's picture
1
comments

Agree with everything apart from they where NOT DEMOTED The old Rangers ceased to exist and SPL clubs had a vote to see if the NEW CLUB would be allowed to enter SPL it was a NO VOTE. If SPL just followed their own rules we would not be having the new/same club debate for the last year @theglasgowceltic

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14 Jun 2013 - 21:28
samdunbar5
18
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@theglasgowceltic facts are your talking shite you shite will do anything to get at us no wonder theres so much hatred you lot just cant keep it shut

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20 Nov 2013 - 10:35
soren17169's picture
1
comments

Fail Fail !!!

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