The Pig Idea unveils identity and website with BuroCreative
Branding and design agency BuroCreative has developed the name, identity and website for The Pig Idea, a campaign which aims to put food waste back on the menu for British pigs and lobby to change European law in the long term.
Tristram Stuart, founder of Feeding the 5000, author and campaigner on food waste, said: “Humans have been recycling food waste by feeding it to pigs for thousands of years. Reviving this tradition will help to protect forests that are being chopped down to grow the millions of tonnes of soya we import from South America every year to feed our livestock.
“The team at BuroCreative have managed to create a logo and website that brilliantly captures both the spirit and substantive message of The Pig Idea campaign: that for pigs to eat food waste is common sense as well as making economic and environmental sense. Demonstrating public support is key to this campaign, and their design team has provided the framework to do this. It's been inspiring working with such an insightful and creative team. I can't thank them enough.”
Stuart heads the campaign along with chef Thomasina Miers, who appointed BuroCreative following its work on her chain of Mexican street food restaurants.
Roly Grant, founding partner and creative director at BuroCreative, said: “The Pig Idea tackles a complex issue. As such, our role was to provide an accessible entry point - something visually arresting and intriguing which encouraged further engagement. There's always something compelling and satisfying about marques which demand a second look.”
The Pig Idea has the support of high profile 'Ham-bassadors' such as Hugh Fearnley-Whittingstall, Fergus Henderson, Giorgio Locatelli, John Torode, Emma Freud, Sara Cox and Rosie Boycott.
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