The Guardian delivers best mobile news while Daily Mail and The Times fall behind, according to report
The Guardian has topped the chart for delivering the best mobile news experience, according to a report from EpiServer.
Report: The Guardian topped the mobile news experience
The study scored the performance of 12 UK news publishers and compiled a top 10 based on speed, functionality, sociability and ease of use.
The Guardian's success was attributed to fast browsing, easy-to-locate stories with clear headlines and the recently launched GuardianWitness citizen journalism project, complete with iPhone and Android app. The Daily Mail, Daily Express and The Times all scored less than 50 per cent in the study due to poor delivery of news via a mobile website.
According to the study, a third of new publishers don't offer a mobile website despite mobile being the preferred method of consuming news for 42 per cent of consumers.
Maria Wasing, VP of global marketing, EPiServer, said: "By making news constantly available, mobile devices are providing publishers with the opportunity of greater reach and engagement with their readers.
"With the mobile marketplace becoming increasingly complex, it is impressive to see the top publishers offering apps across a range of devices. Top performer The Guardian is an inspiring example of how publishers can enhance their digital strategies to deliver an engaging experience across multiple channels and devises.
The Top 10
1.) The Guardian - 87%
=2.) The Independent, i - 82%
4.) Daily Record - 80%
5.) Daily Telegraph - 79%
6.) Daily Mirror - 78%
7.) The Sun - 64%
8.) Daily Mail - 49%
9.) Daily Express - 47%
10.) The Times - 47%