30 May 2013 - 12:19pm | posted by | 0 comments

Bobby Hui named as Arena’s new chief strategy officer

Bobby Hui named as Arena’s new chief strategy officer Bobby Hui named as Arena’s new chief strategy officer

Media planning and buying agency, Arena, has appointed Bobby Hui as its chief strategy officer following a management restructure.

Hui has previously held positions at Saatchi & Saatchi, WCRS, Coca Cola and, most recently, was executive planning director at G2 Joshua.

Hui will sit on the Arena executive committee alongside Pedro Avery, the newly appointed CEO. He has been tasked with leading the agency’s strategic input, working to create, communicate, execute and sustain the company’s integrated consumer media offering.

Avery, CEO at Arena, commented: “Bobby Hui will be the linchpin of Arena's new strategic direction. He’s a sharp and hugely experienced strategist who operates at the cutting edge of digital and tech integration.

“He’ll not only help us get even closer to the full customer journey – he’ll also lead from the front strategically, benefiting our client base, new business prospects and the internal Arena team.”

The appointment comes as Arena builds on its positioning as ‘Partners for Now & Next’. As part of this Arena has made other senior appointments including creative director Justin Gibbons, head of futures, Mark Holden; head of trading, Daren Benton and Mike Moran, interim commercial director.

Hui added: “I’m hugely excited by Arena proposition and am keen to be a part of its dynamic management. Its client portfolio has a great deal of scope and I’m looking forward to driving the agency to new heights.”

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...

CreditCall Global Rebrand, Launch Campaign and Digital Web Platform

08/07/2014
Creditcall is a global payment solutions company that makes...

Unity - Consumer PR Agency

08/07/2014
We have been with Instant On IT for over 5 years and, as we...