Media planning and buying agency, Arena, has appointed Bobby Hui as its chief strategy officer following a management restructure.
Hui has previously held positions at Saatchi & Saatchi, WCRS, Coca Cola and, most recently, was executive planning director at G2 Joshua.
Hui will sit on the Arena executive committee alongside Pedro Avery, the newly appointed CEO. He has been tasked with leading the agency’s strategic input, working to create, communicate, execute and sustain the company’s integrated consumer media offering.
Avery, CEO at Arena, commented: “Bobby Hui will be the linchpin of Arena's new strategic direction. He’s a sharp and hugely experienced strategist who operates at the cutting edge of digital and tech integration.
“He’ll not only help us get even closer to the full customer journey – he’ll also lead from the front strategically, benefiting our client base, new business prospects and the internal Arena team.”
The appointment comes as Arena builds on its positioning as ‘Partners for Now & Next’. As part of this Arena has made other senior appointments including creative director Justin Gibbons, head of futures, Mark Holden; head of trading, Daren Benton and Mike Moran, interim commercial director.
Hui added: “I’m hugely excited by Arena proposition and am keen to be a part of its dynamic management. Its client portfolio has a great deal of scope and I’m looking forward to driving the agency to new heights.”