Rupert Murdoch unveils new News Corp logo
Australian media magnate Rupert Murdoch has unveiled a new logo for his News Corp media empire, based on his own handwriting.
The simple script supplants the previous spherical grid emblem and is designed to signify a fresh start for the business following a number of recent ‘spectacular’ mistakes.
Speaking to a group of investors in New York Murdoch said: “Y ou may be wondering why I want to do it all over again. The simple answer is: there is opportunity everywhere.
"I have been given an extraordinary opportunity most people never get in their lifetime: the chance to do it all over again."
The new-look design heralds the coming split of News Corp into two separate entities on 28 June; including a publishing division (which retains the News Corp title) and an entertainment division.
The new look News Corp includes wraps up titles such as The Times, Sunday Times, The Sun, Wall Street Journal and New York Post with book publisher HarperCollins and education unit Amplify.