Tesco signs host of ITV dramas for its Clubcard TV
Tesco has signed an agreement with ITV to screen a clutch of classic dramas; including Hells Kitchen, Cold Feet and Prime Suspect, on its Clubcard TV platform.
The ad-supported service for 16m Tesco Clubcard holders will include 160 episodes from the dramas as well as content from A Touch of Frost, Cracker, Inspector Morse and others.
Developed by the Tesco movie and TV service blinkbox the service will be supported by targeted advertising based on users’ shopping habits.
Scott Deutrom, MD of Clubcard TV, said: “It’s great news for fans of quality drama that some of ITV’s best loved shows are coming to Clubcard TV. This is a significant new deal for us as many of the shows added will appeal to our heartland audience.”
Neale Dennett, controller pay and distribution at ITV, said: “We are committed to producing and distributing the highest quality content across commercially viable platforms. We are delighted that this deal with Tesco extends opportunities for ITV viewers to access our content in new and diverse ways.”