Sydney's DCB aims for Super impact
Sydney’s DCB advertising has designed and created an integrated launch campaign for its client, wealth management company Yellow Brick Road, to promote its new super fund, RetireRight.
The campaign launches this week
"The brief from Mark Bouris and the team at Yellow Brick Road was very clear,” said Darren Crichton-Browne, managing director of DCB.
“They wanted a campaign that snapped Australians out of their apathy towards Super [annuation].
"We engaged independent creative business 12:20 to write and develop the campaign, and the whole team is very pleased with the work. We're confident it will achieve great cut-through on TV and deliver a successful launch for Yellow Brick Road Super."
The integrated campiagn launches with a TV spot on the Nine Network, followed up with Press, Print, digital, social and in-store marketing.