M&S Home appoints Crave for a brand refresh
M&S Home has appointed brand communications agency Crave to give the brand a refresh.
Appointment: CEO of Crave, Paul McManus
Crave was responsible for the rebranding of Marks and Spencer to M&S in 2007 and worked with the retailer on a number of campaigns, including Plan A and the Per Una campaign with Amber Valletta last year.
CEO of Crave, Paul McManus, said: "The new product we have seen is fantastic quality and there's been a massive injection of style. There are lots of pieces you see and you want, immediately.
"The work we're going to be doing will reflect this new direction and help confirm M&S Home's credentials as a seriously credible player in home furnishings and design."
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