FIA Formula E Champsionship brings in MediaCom to drive brand sponsorship
The FIA Formula E Championships has appiointed MediaCom as its media planning and buying agency of record for its inaugural season.
The appointment will see two speciality businesses; MediaCom Sport and MediaCom Beyond Advertising, tasked with servicing the account in an attempt to synergise its brand parternships ahead of the upcoming season.
Formula E will see fully-electric cars race on 10 street circuits around the world, including Bangkok, Los Angeles, and London.
Marcus John, global head of sport at MediaCom Sport, commented: “We are excited to begin working with Championship promoter Formula E Holdings and briefing global brands about how they can partner this ground-breaking sport, which is transforming the future of transportation. Formula E offers the perfect platform for companies to demonstrate their commitment to sustainability in an authentic way.”
MediaCom Sport will be tasked with enabling clients who wish to be associated with the sport and its sustainability message as part of their marketing communications, while MediaCom Beyond Advertising will provide brands with maximising the property through activiation and content strategies.
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