Naked win the Hush Puppies pitch
Melbourne’s Naked Communications have secured Pacific Brands’ Hush Puppies and Clarks footwear account, following a competitive three-way pitch.
Padding along
The identity of the other agencies involved in the pitch has not been disclosed.
"Naked are valued partners in other areas of the Pacific Brands business - and we were impressed with their approach, their team and the fresh ideas they presented on Hush Puppies,” said Tracey Lang, group marketing manager, footwear, sport & outerwear, Pacific Brands.
“We're looking forward to working with them."
Naked managing director Tom Ward,, who only joined the agency in March, said: "Hush Puppies is a great brand, and we're excited to be helping to bring a bit of their classic style to more Australian feet.
“It's a great win for Naked Communications Melbourne, and we're delighted to be working more extensively with our friends at Pacific Brands."