6% check social media in the toilet
A report into social media use across Australia has found “major changes” in the way social media is used in the country, with increased tablet device uptake having an impact on habits and engagement.
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65 percent of Australians are now regular users of social media, and 6 percent check social media while they’re in (or possibly on) the toilet.
“We’re seeing major changes in the way Aussies are now using social media,” said Kelly Brough, executive general manager, Digital Partnerships and Innovation at Sensis, who carried out the study.
“The average consumer is now more likely to post a comment or tweet from a mobile device and the number of people using tablets has almost doubled in the past 12 months.”
The report findings suggest Australian businesses aren’t building relationships with their buyers via social media, failing to use the channels to offer discounts, incentives or to measure ROI. It found only 28 percent and 33 percent of small and medium businesses were offering incentives via social channels.
“Consumers are using social media to inform their purchasing decisions. This presents small and medium businesses with clear opportunities to build customer relationships and potential sales however our research shows that businesses are not effectively engaging with these channels,” said Ms Brough.
95 percent of social media users are on Facebook, and 15 percent use Twitter.
Woman working with computer in the bathroom
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