17 May 2013 - 2:07pm | posted by | 1 comment

Weetabix unveils Twitter account made from biscuit

Weetabix unveils Twitter account made from biscuitWeetabix unveils Twitter account made from biscuit

To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed.

The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to make, were cut to create the various components of the feed.

Ben Cooper, group brand manager at Weetabix said; “We’re proud and excited to have created Tweetabix, the world’s first Twitter account made entirely from biscuit. It’s been great to see our latest product innovation – Weetabix On The Go – used in this way.

“We hope that the new Tweetabix account will also help to remind people that, no matter how busy they are, they don’t have to miss out on the most important meal of the day.”

More than two kilograms of wholegrain flour and 15 real Weetabix were used in the recipe for the biscuits.

Comments

17 May 2013 - 14:42
humdrum's picture

this is stupid

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...