17 May 2013 - 2:07pm | posted by | 1 comment

Weetabix unveils Twitter account made from biscuit

Weetabix unveils Twitter account made from biscuitWeetabix unveils Twitter account made from biscuit

To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed.

The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to make, were cut to create the various components of the feed.

Ben Cooper, group brand manager at Weetabix said; “We’re proud and excited to have created Tweetabix, the world’s first Twitter account made entirely from biscuit. It’s been great to see our latest product innovation – Weetabix On The Go – used in this way.

“We hope that the new Tweetabix account will also help to remind people that, no matter how busy they are, they don’t have to miss out on the most important meal of the day.”

More than two kilograms of wholegrain flour and 15 real Weetabix were used in the recipe for the biscuits.

Comments

17 May 2013 - 14:42
humdrum's picture

this is stupid

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...