17 May 2013 - 3:47pm | posted by | 0 comments

Sainsbury’s launches Video On Demand service

Sainsbury’s launches Video On Demand serviceSainsbury’s launches Video On Demand service

Sainsbury’s has announced the launch of a Video On Demand service allowing film fans to buy or rent movies and watch them immediately on their computers or on an Apple device.

The move sees Sainsbury’s move into a territory previously only held by Tesco in the supermarket sector, following Tesco’s move to buy movie streaming service Blinkbox.

Jon Rudoe, Sainsbury’s director of online, digital and cross-channel, said: "We’ve worked hard to expand our digital entertainment offer for our customers. With the recent launch of eBooks by Sainsbury’s, the launch of Video On Demand allows our customers to enjoy their favourite books and films from Sainsbury’s Entertainment when and how they want – be it through digital downloads or physical copies of DVDs, Blu-rays, CDs or books."

Sainsbury’s Video On Demand will work on a pay-as-you go basis, with Nectar card holders to be able to earn loyalty points for buying or renting films and also redeem loyalty points to pay for their movie rentals or purchases.

Don't miss out... Get your Digital news by email

See all specialist newsletters

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...