Commuters through London’s Oxford Circus tube station were met with a 360° advertisement for the highly anticipated film, The Great Gatsby.
The high impact 1920s style wrap promoting movie incorporated a unique development in floor applied graphics which was coupled with graphics on the tube station’s walls and ceiling, creating an all-round visual brand experience.
The graphics system was developed by Applied Media to enable designated floor areas within the London Underground network to be used as an out of home media opportunity.This system is now used as an integral part of the CBS Outdoor UK underground inventory.Business development director for Applied Media, Larry Walsh commented on the campaign: “Within the tube network we are used to seeing advertisements on the vaulted walls and ceiling. With our versatile system, which was also adopted to create unmissable branding at this year’s BNY Mellon Boat Race, we can now complete the circle and help create a full 360° experience within the underground.“We are delighted to be working with CBS Outdoor UK on this exciting out of home 360° advertising development, a media first now available to the industry.”The Great Gatsby campaign was booked with CBS Outdoor UK by Kinetic and planned by PHD.
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Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.