Havas Media Group acquires data analytics firm ElisaDBI
Havas Media Group has announced the acquisition of pan-European data analytics firm ElisaDBI, as the company looks to strengthen its reputation for data driven marketing.
Paul Frampton, CEO Havas Media UK, said: “The teams at ElisaDBI ensure that media is better measured, marketing investments better made, and that data is more effectively used. This is the smart way to drive improved brand experiences and more profitable client businesses.”
The news comes a month after Havas acquired SCB Partners, the marketing trends and insights business.
ElisaDBI will work closely with the both Havas Media and Arena’s econometrics teams.
Mike Potts, the founder of ElisaDBI and head of data strategy, said: "We're really excited to be joining Havas Media Group, especially at a time when there's so much noise around data, analytics and digital intelligence. What's most thrilling for us is the opportunity to fit in alongside great teams that are already delivering complimentary services and giving our existing clients access to an even greater range of skills.
“We've already been successfully working alongside the Havas Media team on a partnership basis for a while now, and this is simply a very natural extension of that relationship.”
ElisaDBI was launched in Barcelona and Madrid before opening offices in London, and has 27 members of staff.
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Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
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