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By Ishbel Macleod, PR and social media consultant

May 13, 2013 | 1 min read

Volkswagen Brazil has unveiled a new ad with AlmapBBDO to promote its side assist feature through YouTube.

The ad asks users to use the preview button on YouTube to find out what happens next, allowing viewers to see a man falling.

With that knowledge, the man in the ad moves out of the way to avoid being hit by the falling man.

The aim of the ad is to promote the side assist feature, which helps drivers see what is in the blind spot of the side mirror.

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