Vizeum Sydney taps Iron Man vibe for Peugeot
Vizeum Sydney has created a stylish cinema advertising campaign for the New Peugeot RCZ sports car.
In-foyer cinema digital screens will support the campaign, which will run with Iron Man 3 and other “key film releases”.
"Peugeot came to us wanting to reach a different audience and cinema provided the clearest path to them as well as providing the impact and engagement that we need to help increase brand awareness for Peugeot,” said Tony Woodward, Vizeum Sydney business director.
“Film selection was critical in targeting the right segment and we've strategically launched during the US Summer Blockbuster period when there are so many great releases available to us."
Dimitri Andreatidis, Peugeot's national marketing manager said: "As we shift into a more brand focused strategy, an impactful campaign such as this will serve us well.
“Vizeum has provided us with a highly targeted approach and this is one execution of a series that we look forward to rolling out over the coming year."