Ideaworks pick up Dick Smith account from Saatchi
Sydney based retail advertising and marketing agency IdeaWorks has picked up the creative agency account for electronics retailer Dick Smith, after dropping its former creative agency, M&C Saatchi.
Jon Bird of IdeaWorks
The business was shifted after the company undertook an “extensive review process”.
The agency will now handle all retail strategy, advertising, digital, and store design & build across Australia and New Zealand.
"We were impressed by IdeaWorks' retail insights, fresh ideas and passion," said Nick Abboud, Dick Smith CEO.
General manager marketing Cassie Wheeler said: "We're all looking forward to having a strong retail focused partner on board and I'm excited by the next phase for the brand and the IdeaWorks team starting a new journey with us."
IdeaWorks head, Jon Bird, (@thetweetailer) said: "This is one of the region's most exciting retailers in the world's most exciting category. And their leadership team is first-rate. We can't wait to get going."