Australian director makes UK mark
Tim Bullock, winner of the Australian Director’s Guild Award and writer of the advertsing parody TV series “30 Seconds,” has debuted his latest TV spot for optical brand Specsavers.
The campaign continues the theme of lead characters making Mr Magoo style optical errors, with the tagline “Should’ve gone to Specsavers.”
"The UK is full of pet owners so our vet scenario will resonate with all age groups. The 'Should've' proposition can be interpreted in a hundred ways, starting with a simple premise that can be given an original and unexpected twist,” Mark de la Rue and Richard James, Specsavers' creative team said in a statement accompanying the ad.
“When we first came up with the idea for 'Vet', the whole concept was encapsulated as a one-liner, so we instantly knew it had a simplicity that was ideal for 'Should've'."