Perth and Kinross Council appoints Denvir Marketing to build B2B brand campaign
Perth and Kinross Council has announced the appointment of Denvir Marketing with the aim of developing its ‘Invest in Perth’ business to business brand campaign.
The campaign looks to attract investment in Perth from both in the UK and internationally.
Stuart Oliver, inward investment and marketing officer, said: “We are delighted to be working with Denvir on the development of new messaging for our ‘Invest in Perth’ marketing campaign. Perth is undoubtedly one of Scotland’s best locations for running a business but we need to shout louder about it.
“Denvir was appointed through a very competitive tender process, and will now be working alongside the council’s business growth team to create a powerful brand identity and striking creative to best sell what Perth has to offer.”
The project aims to make Perth one of the most desirable places in Scotland in which to live, work, visit and invest.
Jane Maher, client relationship director at Denvir, said: “We are absolutely delighted to have been appointed by Perth and Kinross Council for this project. We are passionate about the region and have a strong track record in developing informed brand and marketing strategies, and are looking forward to driving valuable business results for Invest in Perth. This appointment is testament to our core principal that clients should expect more from marketing.”
Perth will also work in collaboration with partner cities through the Scottish Cities Alliance.