Heckler’s ‘First taste’ has the Aaaawww factor
A short film that played between slots at this year’s TEDx 2013 featuring the director’s daughter is quickly becoming a viral sensation since being posted on Youtube last week.
The film by Saatchi & Saatchi and Heckler was directed by Matt Gilmour and features his daughter amongst a group of children reacting to their first tastes of gherkins, Vegemite and anchovies.
“Watching her reminded me of that visceral, utterly natural, way that kids react to a new taste,” Gilmour said.
“It's unlike adults who are more considered in their responses. Children are so pure in their reactions and they are often charmingly so. The next challenge was how to translate that into something beautiful in a film context."
The film played as a “mind cleanser” between TEDX slots.
Will Alexander, Heckler executive producer said “it had been a wonderful opportunity.”
"We were excited to collaborate with Saatchi's on this. It was also a pleasure to work with Hugh Miller on such an incredibly sweet piece of film,” he said.
“Every single person on this crew gave their all, and more."