Walmart launches national TV and digital advertising campaign to show ‘The Real Walmart’
Walmart has announced the launch of a national television and digital advertising campaign and dedicated website, which aims to demonstrate how people count on Walmart to save money and how the company works directly with manufacturers to help deliver low prices.
‘The Real Walmart’ campaign has offered three ads to highlight its company values. The first ad sees real Walmart customers describe how they are able to save money by shopping at Walmart and what this means for the family’s future.
The second ad focuses on the Walmart associates and features 19-year-old Nathaniel, an hourly associate from Chicago, describing his plans to continue his career with the company after college. Walmart is hoping to drive the message that it can offer opportunities to its workers
The final ad centres on Walmart’s business approach and explains how Walmart works with manufacturers to keep product prices low.
Speaking on ‘The Real Walmart’ campaign Bill Simon, president and CEO of Walmart U.S, said: "We have wanted to do this for a long time because we know that people trust Walmart even more when they understand the opportunities we provide our associates, who the customers are that shop with us and how we deliver low prices.
"Every month more than 60 percent of Americans shop at Walmart and we are proud to help them save money on what they want and need to build better lives for themselves and their families."