Ad of the Day: Volkswagen - Baby

This delightful ad must have taken some doing to get it so utterly perfect. Parents everywhere will be nodding a 'been there' smile at the weary father driving through the night to soothe his baby to sleep; and the shots of the tot waking to grizzle each time the car stops are marvellous.

From the choice of the track with its lilting, lullaby feel to the final scene of another tired father alongside him at the lights, it's superbly thought through.