Graham’s The Family Dairy launches new website with The Lane Agency
Graham’s The Family Dairy has launched a new website with The Lane Agency, which looks to help increase engagement with customers.
The site brings the whole Graham family and its award-winning herd to life through engaging video, as well as a loyalty programme which allows consumers to collect points in return for money off.
Golden Churns are collected by engaging directly with Graham’s via telling jokes, submitting recipes, liking Facebook and following Twitter.
Carol Graham, marketing director for Graham’s The Family Dairy, said: “Customers are increasingly looking for the reassurance of brands with a trusted provenance and an emphasis on quality. Our family has been farming for five generations so we have a genuine story to share and we want to build an ever-closer relationship with our customers with our new and improved online presence.
“We’re really proud of these new developments and even had the youngest members of our family, Holly (age seven) and Douglas (age five), draw some of the visuals to accompany our daily weather report, so it really has been a family team effort.”
A dedicated kids section including games and fact sheets is currently under construction.
Content created with:
The Lane Agency
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