adidas teams up with Hyper Island to scout for data talents

Developed in partnership with Hyper Island, the digital learning institute, the scheme will offer seven full-time learning programs from campuses and offices in Sweden, Singapore, the UK and US.

Devised to tap into the burgeoning demand for digital data experts the scheme is intended to marry talent with the future demands of marketing each 60 week fellowship includes subsidised tuition and the opportunity to collaborate with industry.

Successful applicants will be immersed in data analytics, learning the communicative skills of design, storytelling, and entrepreneurship in preparation for careers such as a digital strategist, new digital planner or data storyteller.

Paulo Ziliotto, Sr network marketing manager at adidas, said: "Data driven strategy and marketing opens up for endless possibilities for companies, societies and people; for one thing, brands can get to know their customers better and thereby optimise relations, services and products, having consumer dialogue and user utility in focus.

“By issuing a scholarship for Hyper Island's Digital Data Strategist program, adidas wants to support this exploration and be a part of developing the next generation of data driven talent.”

Applications for enrolment will be accepted from 3 May to 10 June .