NIVEA is looking to persuade the public that the first swimsuit reveal does not need to be a big drama in its new campaign with Draftfcb.
NIVEA is challenging all women to join together and take part in a series of amazing bikini bare-alls throughout the summer with its “dare-to-dip” campaign.
Women will be invited to take an open air dip in London, in an event managed by Jack Morton Worldwide, with more than 25,500 women having already pledged to dip this summer on Facebook.
Draftfcb London will amplify resulting content from the ‘first dip’ with creative across TV, print, online and radio in a partnership with Bauer, brokered by MEC.
Social media and community management will be handled by Agency Republic, while Zeno will handle PR.