Brisbane aims for Times Square iconography with LED digital billboard
APN Outdoor has secured approval for Brisbane's first large format Digital Billboard in the city’s central business district.
Brisbane's Queen Street
The display will be sited at Brisbane’s iconic Queen Street intersection.
Brisbane City Council has granted approval for the site to be converted into a high definition, LED Digital Billboard.
APN Outdoor's Queensland commercial director, Brad Lindsay said he worked with Brisbane City Council to ensure the site's heritage could be preserved.
"The strength of APN Outdoor is further extended by the invaluable competitive edge digital billboards can offer our advertisers. It's a premium product that gives campaigns the unique opportunity to be reactive to their audiences with day-parting, 24/7,” said Damien Rath, APN Outdoor's general manager of digital media.
Similar large digital billboards are already sited in Sydney and Melbourne.