26 April 2013 - 9:20am | posted by | 8 comments

Budweiser unveils “Buddy Cup” beer glass which connects to Facebook

Budweiser has unveiled a “Buddy Cup”: a beer glass that connects to Facebook via a built-in chip.

Created by Agencia Africa in partnership with Bolha, a digital innovation studio in Sao Paulo, the glass works by instantly making people friends on Facebook when they toast using the beer glass.

Sergio Gordilho, chief creative officer at Agencia Africa, said: “Innovation is in Budweiser's DNA. Its platforms are constantly surprising consumers with the best there is in terms of premium experiences. The “Buddy Cup” is another idea bringing the brand even closer to its consumers and opening new levels of interaction for them.”

The aim of the “Buddy Cup” is to enhance brand activation and increase the interaction between Budweiser consumers attending the brand’s sponsored parties, concerts and festivals.

Comments

26 Apr 2013 - 13:10
shapo75583's picture

What does it do if you glass 'em instead? Delete them as a friend?

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26 Apr 2013 - 15:25
scodg20694's picture

What about the lurkers who will troll around after the party is over touching all the cups and befriending everyone!

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29 Apr 2013 - 13:29
georgetults

so unneccesary and a little bit retarded.

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29 Apr 2013 - 15:25
doobiebrothers18

This is the stoopid.

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29 Apr 2013 - 16:57
Ogilvy's picture

Dreadful idea.

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29 Apr 2013 - 20:05
juergenhoebarth

If you want to integrate Social Media into your Events and link them up frictionless via Facebook i can suggest http://www.reallifeconnect.com which helps brands to bring events or promotions in real-time into social media (Facebook, Twitter, Weibo..) via an NFC/RFID turnkey solution for agencies and brands.

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1 May 2013 - 12:43
georgeshepherd's picture

Like a lot of activation ideas these days, the story of the activation will have more impact than the activation itself

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1 May 2013 - 20:24
I.Williee's picture

If used in the right setting I could see this as a success. As long as it's in a professional networking setting. For instance a meet and greet of young fresh creative marketing professionals. But if it is used as a social tool then I would have to agree with the lurker comment.

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