21 April 2013 - 11:28am | posted by | 0 comments

Farrelly brother directs CumminsRoss Jeep campaign ad

The dog will have its day againThe dog will have its day again

Cummins Ross, Melbourne, have secured the brief to follow up their Jeep Compass campaign, ‘Every dog can have its day’.

Fiat Chrysler Group have retasked its creative agency who will launch their new TV spot this week, directed by one half of gross-out comedy duo the Farrelly brothers, Bobby Farrelly, whose previous credits include ‘Dumb & Dumber’ and ‘There’s Something About Mary’.

The campaign is titled ‘Every dog has its day, again’.

“I get sent a lot of scripts so they have to be special for me to do them,” said Farrelly.

Jason Ross, executive creative director of CumminsRoss said: “It was an excellent opportunity to build on the great work created last year, and to give this sequel the comedic touch only Bobby could master.”

The campaign features celebrity cameos from Australian basketball player, Liz Cambage, former Miss Australia, Kimberley Busteed, and actress Holly Brisley.

Sam Tabart, director of marketing at Fiat Chrysler Group said: “This campaign has become more of an experience than an advertising campaign.

“Bobby had an amazing presence on set – apart from his incredible storytelling ability, he also brought with him a fresh perspective that he was willing to share with our team and production people.”

The campaign launches on April 28.

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