Carter Digital and Keep Left partner up on Tradies safety campaign
WorkSafe Victoria has relaunched Keep Left’s successful 2012 tradies safety campaign, which this year is designed specifically for smartphones to enable tradies to compete and discuss safety on site. The Top Tradie Cup is a digital quiz campaign run in partnership with Carter Digital to reduce the number of injuries on construction sites across Victoria. The campaign takes the form of a six-week competition based on Aussie Rules football, with prizes, including match tickets, Xboxes, vouchers and corporate hospitality tickets. “Tradies are typically a hard audience to reach, however targeting them via their smartphones and getting them talking about safety and football is a tactic we hope will help create a culture of safety on site,” WorkSafe chief executive Denise Cosgrove said. The Top Tradie Cup is definitely fun but it does have a serious purpose. We know that creating a safety culture encourages behaviour change which will ultimately lead to fewer workers being injured,” he added. Ten tradies are injured every day to a degree sufficient to lodge a compensation claim. Over the last five years injury claims have cost the economy almost $1 billion.