21 April 2013 - 11:30am | posted by | 0 comments

Carter Digital and Keep Left partner up on Tradies safety campaign

The campaign is designed for smartphonesThe campaign is designed for smartphones

WorkSafe Victoria has relaunched Keep Left’s successful 2012 tradies safety campaign, which this year is designed specifically for smartphones to enable tradies to compete and discuss safety on site.

The Top Tradie Cup is a digital quiz campaign run in partnership with Carter Digital to reduce the number of injuries on construction sites across Victoria.

The campaign takes the form of a six-week competition based on Aussie Rules football, with prizes, including match tickets, Xboxes, vouchers and corporate hospitality tickets.

“Tradies are typically a hard audience to reach, however targeting them via their smartphones and getting them talking about safety and football is a tactic we hope will help create a culture of safety on site,” WorkSafe chief executive Denise Cosgrove said.

The Top Tradie Cup is definitely fun but it does have a serious purpose. We know that creating a safety culture encourages behaviour change which will ultimately lead to fewer workers being injured,” he added.

Ten tradies are injured every day to a degree sufficient to lodge a compensation claim. Over the last five years injury claims have cost the economy almost $1 billion.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Arran Aromatics - 25th birthday in-store campaign

27/11/2014
On the strength of a successful eCommerce web build with...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...