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The (Beer) End is Nigh, says Melbourne strategist

Melbourne based strategist Zac Martin of CumminsRoss has launched a crowd funding bid for a beer shelf bookend.

The Beerend. A bookend. For beer...

"It simply clips into your fridge shelf, and allows you to store more beer in less space," says Martin.

The “Beerend” offers a solution to every beer drinkers fridge crisis - the stray rolling bottle.

The campaign seeks a total of $17,500, and is hosted on Melbourne based crowd-funding site Pozible. Funding pledges will only be debited if the campaign reaches its funding goal within 25 days.

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Steven Raeburn

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