Melbourne based strategist Zac Martin of CumminsRoss has launched a crowd funding bid for a beer shelf bookend.
"It simply clips into your fridge shelf, and allows you to store more beer in less space," says Martin.
The “Beerend” offers a solution to every beer drinkers fridge crisis - the stray rolling bottle.
The campaign seeks a total of $17,500, and is hosted on Melbourne based crowd-funding site Pozible. Funding pledges will only be debited if the campaign reaches its funding goal within 25 days.