19 April 2013 - 1:19pm | posted by | 3 comments

Ad of the Day: Hyundai - Pipe Job

Watch what happens when a man feeds the exhaust fumes generated by his Hyundai back into the vehicle as he awaits the icy grip of death. This viral is bound to put the cat among the pigeons but even its harshest critics won't be able to deny that it manages to communicate its message.

Agency: Innocean
Creative Director(s): Jamie Colonna
Creative Team: Mark Fiddes / Charity Charity Film Prod Co: Waspface
Director: Paul Gay
Producer: Tim Nunn
Dir of Photography: Maje Zamojda
Post-Prod House: Framestore
Editor: Adam Spivey
Audio House: Factory

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20 Apr 2013 - 08:56
Alms's picture
25 Apr 2013 - 20:13
sheri21382's picture

I don't think this ad's harshest critics, or most people for that matter, will care very much about its "message". Amoral and heartless.

26 Apr 2013 - 10:25

Can't imagine what they were thinking...


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