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Ad of the Day: Hyundai - Pipe Job

Watch what happens when a man feeds the exhaust fumes generated by his Hyundai back into the vehicle as he awaits the icy grip of death. This viral is bound to put the cat among the pigeons but even its harshest critics won't be able to deny that it manages to communicate its message.

Agency: Innocean

Creative Director(s): Jamie Colonna

Creative Team: Mark Fiddes / Charity Charity Film Prod Co: Waspface

Director: Paul Gay

Producer: Tim Nunn

Dir of Photography: Maje Zamojda

Post-Prod House: Framestore

Editor: Adam Spivey

Audio House: Factory

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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