19 April 2013 - 1:19pm | posted by | 3 comments

Ad of the Day: Hyundai - Pipe Job

Watch what happens when a man feeds the exhaust fumes generated by his Hyundai back into the vehicle as he awaits the icy grip of death. This viral is bound to put the cat among the pigeons but even its harshest critics won't be able to deny that it manages to communicate its message.

Agency: Innocean
Creative Director(s): Jamie Colonna
Creative Team: Mark Fiddes / Charity Charity Film Prod Co: Waspface
Director: Paul Gay
Producer: Tim Nunn
Dir of Photography: Maje Zamojda
Post-Prod House: Framestore
Editor: Adam Spivey
Audio House: Factory

Comments

20 Apr 2013 - 08:56
Alms's picture
3
0
25 Apr 2013 - 20:13
sheri21382's picture

I don't think this ad's harshest critics, or most people for that matter, will care very much about its "message". Amoral and heartless.

5
0
26 Apr 2013 - 10:25
britishcarleasing

Can't imagine what they were thinking...

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

The Green Party | #ChangeTheTune

01/05/2015
When every other political party seems so similar, it’s...

Chrisad exhibition stand made from ISOframe

30/04/2015
ESM used the ISOframe exhibition system for this 8m x 3m...

Reaching High-net-worth Individuals in International Markets

30/04/2015
Vertu, a leading manufacturer and retailer of luxury mobile...

Chalet Interior and Exterior shoot for Ski Basics in Meribel, France.

29/04/2015
This is a selection of images I shot for Ski Basics to help...

British Film Institute: “Cycling”

29/04/2015
The challenge: As part of their Unlocking Film Heritage...