19 April 2013 - 1:19pm | posted by | 3 comments

Ad of the Day: Hyundai - Pipe Job

Watch what happens when a man feeds the exhaust fumes generated by his Hyundai back into the vehicle as he awaits the icy grip of death. This viral is bound to put the cat among the pigeons but even its harshest critics won't be able to deny that it manages to communicate its message.

Agency: Innocean
Creative Director(s): Jamie Colonna
Creative Team: Mark Fiddes / Charity Charity Film Prod Co: Waspface
Director: Paul Gay
Producer: Tim Nunn
Dir of Photography: Maje Zamojda
Post-Prod House: Framestore
Editor: Adam Spivey
Audio House: Factory

Comments

20 Apr 2013 - 08:56
Alms's picture
3
0
25 Apr 2013 - 20:13
sheri21382's picture

I don't think this ad's harshest critics, or most people for that matter, will care very much about its "message". Amoral and heartless.

5
0
26 Apr 2013 - 10:25
britishcarleasing

Can't imagine what they were thinking...

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...