Facebook teams with Rovi Video to offer new way for users to express interests
Facebook and Rovi Corporation have announced that they are teaming up to introduce the use of Rovi Video, a database that includes in-depth information on movies, TV shows and celebrities.
Ime Archibong, platform partnerships, Facebook, said: “We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years.
“With this in mind, we’ve sought Rovi as a valuable source for TV and movie information to help provide the backdrop that we need to enable developers to create a connected experience for consumers in their apps and services.”
Rovi has also suggested that the integration with the Facebook platform will offer a standardised base of entertainment data for app developers to create meaningful consumer apps and interaction.