8 April 2013 - 3:56pm | posted by | 0 comments

Quarter of UK adults can’t tell piracy websites apart from the ‘real deal’

Quarter of UK adults can’t tell piracy websites apart from the ‘real deal’Quarter of UK adults can’t tell piracy websites apart from the ‘real

While 36 per cent admit to accessing entertainment on piracy websites, 24 per cent were not able to tell the difference between piracy websites and de-branded legitimate page.

The YouGov survey of over 2,000 British adults revealed that 21 per cent of those who have used pirate websites have encountered viruses that have affected their computer; while 27 per cent said they are plagued by hard to get rid of pop-ups, and seven per cent said they were exposed to offensive or sexually explicit material instead of the film, TV or music they attempted to access.

The research found that 36 per cent of parents were unable to correctly identify any of the pirate websites, while those aged between 18 and 24 were least likely to be confused.

Keeley Hawes is teaming up with internet safety charity, Childnet International, to launch an online guide designed to help parents and those who are not confident in their abilities to spot pirate websites.

Hawes said: “As a mum, I try to take an active interest in the websites my children visit to get their films and music from. It’s important to know where they can access their favourite songs, films and TV programmes safely and legally both for their protection and my own peace of mind. It’s great to get this advice on this all in one place.”

The Music, Film, TV and the Internet guide provides hints for parents such as to explore parental controls and securing wireless connection.

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...