5 April 2013 - 2:38pm | posted by | 0 comments

Kwik-Fit Group appoints Lateral for eCRM

Kwik-Fit Group appoints Lateral for eCRMKwik-Fit Group appoints Lateral for eCRM

Kwik-Fit Group has announced the appointment of Lateral to handle its customer eCRM programme.

Karen Richards, head of marketing at Kwik-Fit, said: “Lateral demonstrated an impressive understanding of our sector and we are looking forward to an exciting journey as we reposition to be a customer centric business. Lateral will play a pivotal role in making this happen in line with overall growth and communications strategy.”

The appointment will see the agency delivering all Kwik-Fit eCRM requirements, as well as its targeted one-to-one communications to help acquire, engage and retain customers.

Mike Cavers, executive creative director at Lateral Group, said: “Kwik-Fit is a long-standing, British institution and having the opportunity to contribute to their eCRM business is a massive coup for the agency. Our pledge is to combine customer insight and emotional intelligence to help deliver customer engagement that will help the Kwik-fit brand maximise every connection they have with their customers.”

Other agencies pitching for the account included RAPP, The Purple Agency and CreatorMail.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...