5 April 2013 - 2:38pm | posted by | 0 comments

Kwik-Fit Group appoints Lateral for eCRM

Kwik-Fit Group appoints Lateral for eCRMKwik-Fit Group appoints Lateral for eCRM

Kwik-Fit Group has announced the appointment of Lateral to handle its customer eCRM programme.

Karen Richards, head of marketing at Kwik-Fit, said: “Lateral demonstrated an impressive understanding of our sector and we are looking forward to an exciting journey as we reposition to be a customer centric business. Lateral will play a pivotal role in making this happen in line with overall growth and communications strategy.”

The appointment will see the agency delivering all Kwik-Fit eCRM requirements, as well as its targeted one-to-one communications to help acquire, engage and retain customers.

Mike Cavers, executive creative director at Lateral Group, said: “Kwik-Fit is a long-standing, British institution and having the opportunity to contribute to their eCRM business is a massive coup for the agency. Our pledge is to combine customer insight and emotional intelligence to help deliver customer engagement that will help the Kwik-fit brand maximise every connection they have with their customers.”

Other agencies pitching for the account included RAPP, The Purple Agency and CreatorMail.

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...