5 April 2013 - 2:38pm | posted by | 0 comments

Kwik-Fit Group appoints Lateral for eCRM

Kwik-Fit Group appoints Lateral for eCRMKwik-Fit Group appoints Lateral for eCRM

Kwik-Fit Group has announced the appointment of Lateral to handle its customer eCRM programme.

Karen Richards, head of marketing at Kwik-Fit, said: “Lateral demonstrated an impressive understanding of our sector and we are looking forward to an exciting journey as we reposition to be a customer centric business. Lateral will play a pivotal role in making this happen in line with overall growth and communications strategy.”

The appointment will see the agency delivering all Kwik-Fit eCRM requirements, as well as its targeted one-to-one communications to help acquire, engage and retain customers.

Mike Cavers, executive creative director at Lateral Group, said: “Kwik-Fit is a long-standing, British institution and having the opportunity to contribute to their eCRM business is a massive coup for the agency. Our pledge is to combine customer insight and emotional intelligence to help deliver customer engagement that will help the Kwik-fit brand maximise every connection they have with their customers.”

Other agencies pitching for the account included RAPP, The Purple Agency and CreatorMail.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...