Domino's Pizza online sales now account for 61.9% of its deliveries across UK

Domino’s Pizza’s online delivery sales figures has continued its growth trajectory with the company claiming that its e-commerce now accounts for nearly two-thirds of its UK delivery sales.

The company, in releasing its most recent quarterly figures until 31 March, has revealed that 61.9 per cent of UK delivery sales come through its online platforms, and increase from 49.8 per cent during the same period last year, with online sales up by 38.4 per cent to £82.4 million. Of that, a quarter (25.2 per cent) was taken through a mobile device, up from 16.4 per cent last year.

In January, Domino's launched an online half-price offer, while last month it released

"We know that the ongoing economic pressures are leading to a tough trading environment and we have extremely tough comps in the second quarter to overcome as well as food cost increases coming through during the year, but, with first class franchisees and a strong head office team, I expect, at this early stage in the year, that trading will be in line with market expectations for 2013."

Overall, the group has delivered sales of £164.1 million during the most recent quarter, growth of 12.3 per cent.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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