27 March 2013 - 8:10am | posted by | 4 comments

WPP sacks creative team at JWT India behind controversial Ford advert featuring Silvio Berlusconi

WPP sacks creative team at JWT India behind controversial Ford advert featuring Silvio Berlusconi WPP sacks creative team at JWT India behind controversial Ford advert

The advertising team behind the Ford advert that featured an illustration of former Italian Prime Minister Silvio Berlusconi and three women tied up in the boot, have been sacked.

The adverts were created for Ford by WPP agency JWT India to promote the Ford Figo, alongside the tagline: ‘Leave your worries behind with Figo's extra-large boot.’

A statement issued by WPP, read: "We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency at JWT.

"These were never intended for paid publication, were never requested by our Ford client and should never have been created, let alone uploaded to the Internet.

"These posters were created by individuals within the agency and did not go through the normal review and oversight process.

"After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT.”

The print adverts was not used by Ford but appeared on website Ads of the World.

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Comments

27 Mar 2013 - 09:19
will_atkinson's picture

See them in next year's chip shop awards.

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27 Mar 2013 - 09:58
katefrearson7

Agree it's unpleasant but advertising is busy all day every day sending out dangerous messages that go under the radar of most people. Food, beauty, fashion, alcohol sectors to name just a few...

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27 Mar 2013 - 10:13
EvolutionDezine

Suspect they wont be out of work for long, not with this global portfolio piece. Perhaps BrewDog might find a use for them.

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3 Apr 2013 - 09:43
beatsuite_music_library

That's hilarious, can't believe someone ok'd that to go live! Mark at www.beatsuite.com

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