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The Drum magazine – 15 March

In this issue, The Drum takes a look at the place of offence in advertising, and highlights the key insights from Mobile World Congress.



Cover story: Offensive advertising


The Drum discusses the place of offence in advertising, and how the threat of online storms are impacting on brands’ creative communications.



Mobile

The Drum catches up with the judges of the Marketing on Mobile Awards for their views and shares some key points from Mobile World Congress.



Desert Island Clips

Commercials editor Sue Moles talks to The Drum through her all time favourite ad clips




Also in this issue:

  • A round-up of some of the most interesting recent creative work
  • Innovative desperation – how unemployed creatives are promoting themselves in usual ways

The Drum

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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