7 March 2013 - 10:49am | posted by | 6 comments

Vegetarian Society unveils ‘100% free of horsemeat’ campaign

Vegetarian Society unveils ‘100% free of horsemeat’ campaignVegetarian Society unveils ‘100% free of horsemeat’ campaign

The Vegetarian Society has today launched a digital campaign playing on the horsemeat scandal, featuring a young girl hugging a horse with the strapline ‘what’s for tea, mum?’

The image then changes to read ‘nutritious, delicious and 100% free of horsemeat. Find out more’.

The campaign will run throughout March and part of April in horse, pony and equestrian titles as well as health, lifestyle and parenting websites including Mumsnet.

Liz O'Neill, head of communications at the Vegetarian Society, said: "While the revelations about horsemeat are shocking on their own terms, their real legacy is a more general sense of unease around the meat industry. Media coverage has raised awareness of how meat actually ends up on people’s plates and it’s the Vegetarian Society’s job to help those who feel uncomfortable as a result to see that there is an alternative.

“Vegetarianism is a healthy and nutritious diet that people can believe in and really trust. We hope that the campaign will make people sit up and realise that while global food production might have become complicated, choosing to go vegetarian remains an incredibly simple option with all sorts of added benefits. It's also the best way to be sure your diet is 100 per cent horsemeat free."


7 Mar 2013 - 15:32
spami17830's picture

We bought www.horsefreemeat.com to blog on this very thing

8 Mar 2013 - 11:55
amand12384's picture

Whilst I have no problem with adults choosing a meat free diet it is unacceptable to force this on Children. We are afterall, omnivores!

8 Mar 2013 - 12:14
aelis20160's picture

Nonsense! I was brought up on a healthy, home cooked vegetarian diet. It is completly inaccurate to think it is not a healthy option for children. @amand12384

11 Mar 2013 - 16:42
humdrum's picture

@aelis20160 Nobody said it is unhealthy. They said don't force children's diets on them, let them choose.

8 Mar 2013 - 12:46
seawi10062's picture

@amand12384 What utter rubbish. Is it 'acceptable' to "force' children to eat dead, rotting flesh? (horsemeat or otherwise); quite apart from the ethics of the matter. I.e. the immense suffering caused to those animals in the slaughtering process itself. 'Your 'We' certainly does not speak for me.

11 Mar 2013 - 16:20
humdrum's picture

@seawi10062 They aren't saying force children to eat meat, they are saying don't force them to be vegetarian, or anything for that matter. And I think the term 'rotting flesh' is overly dramatic. There are health benefits to all lifestyles, so just let people eat what they want.


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