Chester Zoo has unveiled a mobile website created by CodeComputerlove, with an online shop function created by Chester Zoo’s internal IT development team.
Online marketing manager Simon Hacking, said: “Our new mobile website will provide a richer and more engaging user experience.
“It has been designed with an emphasis on simplicity and offers the kind of practical information that visitors need when they are exploring the zoo, as well as everything they require both prior to and after their visit.
“Users will be able to purchase tickets on the way to the zoo, or even when they arrive, and have a barcoded ticket instantly sent to their phone which can then be used at our fast track entrance to beat the queues.
“With over a quarter of our online traffic now coming through smartphones, the attractions industry is clearly going mobile and we want to be right there at the forefront of all new technologies.”
The launch of the mobile site comes as 26 per cent of traffic to the website comes via mobile devices, not including tablets.
The site supports multimedia content such as video, audio and integration with social media channels like Facebook and Twitter.