28 February 2013 - 10:39am | posted by | 0 comments

Cunard launches art-deco themed digital brand

Cunard launches art-deco themed digital brand Cunard launches art-deco themed digital brand
Cunard launches art-deco themed digital brand

Cunard Line is to evoke the golden age of sailing with the launch of an art-deco influenced brand platform with marketing and technology agency LBi.

The re-launched digital presence in the UK, US and Australia sports improved navigation and real time updates from the fleet.

Claire Hazle, head of digital marketing for Carnival UK Group, said: “We’ve worked with LBi to create an online experience that evokes the glamour and luxury of a Cunard cruise. Now our customers can experience our heritage and the legendary treatment they receive onboard Cunard’s liners, the moment they go online.”

Simon Attwater, group creative director at LBi, said: “Cunard stands for impeccable service, elegance and glamour. When designing this new digital showcase we wanted to bring to life the experience of being on a Cunard cruise. The site even allows us place visitors on board a particular ship at that particular moment in time, so that they can experience life at sea (or in port) as it happens.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...