Cunard launches art-deco themed digital brand

Cunard Line is to evoke the golden age of sailing with the launch of an art-deco influenced brand platform with marketing and technology agency LBi.

The re-launched digital presence in the UK, US and Australia sports improved navigation and real time updates from the fleet.

Claire Hazle, head of digital marketing for Carnival UK Group, said: “We’ve worked with LBi to create an online experience that evokes the glamour and luxury of a Cunard cruise. Now our customers can experience our heritage and the legendary treatment they receive onboard Cunard’s liners, the moment they go online.”

Simon Attwater, group creative director at LBi, said: “Cunard stands for impeccable service, elegance and glamour. When designing this new digital showcase we wanted to bring to life the experience of being on a Cunard cruise. The site even allows us place visitors on board a particular ship at that particular moment in time, so that they can experience life at sea (or in port) as it happens.”

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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