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Mobile World Congress: Spotify and Ford agree deal to integrate music tracks within Ford EcoSport SUV

Online music streaming service Spotify has announced a deal with car manufacturer Ford which will see its music catalogue integrated within its future vehicles.

Announced at the Mobile World Congress, Ford plans to include access to Spotify’s millions of music tracks within the Ford EcoSport SUV, which will include a voice-activated app.

Speaking to The Guardian, Doug VanDagens, global director of Ford’s connected services solutions organisation, explained: "This relationship was a year and a half in development," said in an interview with The Guardian shortly after the announcement.

"With both Sync and AppLink coming to Europe for the first time this year, we wanted to have a great partner. We've been pursuing them, because of their leadership position. They're the leader for streaming music in active subscriptions, paid subscriptions and number of countries, so it's a good deal for us."

The service is expected to be rolled out this year in the US, before being extended into Europe.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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