The results of Rovi’s Consumer Mobile Streaming survey, unveiled as the Mobile World Congress in Barcelona gets underway, has found that 66 per cent of UK tablet users spend an average of 30 minutes or more viewing streaming media in a single session, the most of any country surveyed.
The US/European survey found that streaming frequency was highest in Italy, Spain, and the US with 73 per cent, 71 per cent, and 66 per cent of consumers, respectively, streaming video to their tablets two to three times a week or more.
In terms of content, it was found that tablet users in the UK watch the most TV shows (33 per cent of users), while users in the US and Germany view more movies.
It was found that mobile phone users across all places surveyed watch more user-generated videos than any other type of content: beating movies, TV, music videos, news, and web shows.
Ray DeRenzo, SVP of marketing for Rovi Corporation, said: “The survey results suggest we have clearly entered into a new era of IP-based video services.
“The entertainment landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected mobile platforms. That fact alone has pushed consumer electronics manufacturers, service providers, the entertainment industry and other businesses to consider new strategies for attracting and retaining customers. For participants in the mobile ecosystem to find success and deliver high-quality experiences, an important first step is to understand exactly how consumers are interacting with video on their devices today.”
It was also discovered that about 80 per cent of all tablet users consume most of their streaming video at home, with only 15 per cent streaming while commuting to work; compared to about half of mobile phone users streaming at home, with 35 per cent consuming the majority of their video while commuting to work.