It's certainly a sweet way to land a job. Nick Begley, 32, of New York, used the label of a candy bar to sell himself to potential employers. He posted his qualifications on what he called a "Resume Bar."
This week, three years after the event, a friend, Eli Langer, posted a photo of the bar on Reddit- and the story took off with more than 3,000 comments. Then ABC TV took up the story across the US and Yahoo picked it up as well.
Begley's brother, Jeremy, designed the original 'Resume Bar' label for him and he had it printed at Kinko's. He put the label on a standard Nestle Crunch bar.
With the tagline, "Credentials that will satisfy any organization's appetite," he presented himself as an "experienced marketing professional." His serving size was "1 career." Instead of calories the bar gave his education level, MBA,. Instead of vitamins, the bar's label advertised Begley's 110% work ethic, 100% communication and 100% versatility.
Begley, seeking a job in New York, created 12 of the bars after finishing his MBA at the University of Central Florida in 2009.
"People are either going to love or hate it," Begley told ABCNews.com . "My focus was to find an organisation that would embrace it because if they weren't open to that kind of out-of-the-box thinking, that wouldn't be a company that I would fit in well with anyways."
The idea certainly worked.
The Orlando Magic basketball franchise hired him for a summer internship after receiving a "ResumeBar." Then less than three months after he began his search, Begley landed a job with with LeagueApps, a platform that connects adult recreational athletes.
Begley now works for a Toronto-based e-commerce entertainment company, a job he found the old-fashioned way.
"I was recruited by someone I used to work with," he said.