23 February 2013 - 3:07am | posted by | 0 comments

The crunchy way to land a job: send out your resumé on a candy bar!

Thats's one way to land a job!Thats's one way to land a job!
Nick Begley: You're hired!

It's certainly a sweet way to land a job. Nick Begley, 32, of New York, used the label of a candy bar to sell himself to potential employers. He posted his qualifications on what he called a "Resume Bar."

This week, three years after the event, a friend, Eli Langer, posted a photo of the bar on Reddit- and the story took off with more than 3,000 comments. Then ABC TV took up the story across the US and Yahoo picked it up as well.

Begley's brother, Jeremy, designed the original 'Resume Bar' label for him and he had it printed at Kinko's. He put the label on a standard Nestle Crunch bar.

With the tagline, "Credentials that will satisfy any organization's appetite," he presented himself as an "experienced marketing professional." His serving size was "1 career." Instead of calories the bar gave his education level, MBA,. Instead of vitamins, the bar's label advertised Begley's 110% work ethic, 100% communication and 100% versatility.

Begley, seeking a job in New York, created 12 of the bars after finishing his MBA at the University of Central Florida in 2009.

"People are either going to love or hate it," Begley told ABCNews.com . "My focus was to find an organisation that would embrace it because if they weren't open to that kind of out-of-the-box thinking, that wouldn't be a company that I would fit in well with anyways."

The idea certainly worked.

The Orlando Magic basketball franchise hired him for a summer internship after receiving a "ResumeBar." Then less than three months after he began his search, Begley landed a job with with LeagueApps, a platform that connects adult recreational athletes.

Begley now works for a Toronto-based e-commerce entertainment company, a job he found the old-fashioned way.

"I was recruited by someone I used to work with," he said.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

12 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...