14 February 2013 - 6:17pm | posted by | 0 comments

South African TV channel M-NET pulls advertising campaign starring Oscar Pistorius

DSTV, the parent company of South African TV channel M-NET, has announced that it has pulled a campaign featuring its brand ambassador Oscar Pistorius.

The theme of the campaign, promoting the M-NET Movies channel, was a "life-size Oscar" in the form of the multi-medal winning athlete. The campaign was due to launch in the next few days as the countdown to the Oscars begins, however DSTV said this morning that it will not go ahead.

M-NET's website also featured images from the campaign and a tag-line which read: "Look out for more info on all the exciting stuff Oscar is going to be doing for Oscars month, coming in the next few days."

This appears to have now been removed.

It was revealed this morning that Nike had been forced to pull its ‘I am the bullet’ ad starring Oscar Pistorius, following the Paralympian’s arrest during an investigation into his girlfriend’s death at his home.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...