14 February 2013 - 6:17pm | posted by | 0 comments

South African TV channel M-NET pulls advertising campaign starring Oscar Pistorius

DSTV, the parent company of South African TV channel M-NET, has announced that it has pulled a campaign featuring its brand ambassador Oscar Pistorius.

The theme of the campaign, promoting the M-NET Movies channel, was a "life-size Oscar" in the form of the multi-medal winning athlete. The campaign was due to launch in the next few days as the countdown to the Oscars begins, however DSTV said this morning that it will not go ahead.

M-NET's website also featured images from the campaign and a tag-line which read: "Look out for more info on all the exciting stuff Oscar is going to be doing for Oscars month, coming in the next few days."

This appears to have now been removed.

It was revealed this morning that Nike had been forced to pull its ‘I am the bullet’ ad starring Oscar Pistorius, following the Paralympian’s arrest during an investigation into his girlfriend’s death at his home.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...